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How to Set and Achieve Your Goals

Researcher, John Norcross, defines a goal as "a mental representation of the desired outcome to which a person is committed." One great example of a goal would be to "own a franchise within six months."

Research shows that setting a specific goal makes us more likely to achieve the things we desire. The best news is that striving for a goal, even if you don't achieve it, can still result in happiness. Why? Because you will - by the very nature of striving for your goal - feel more in control of your destiny.

Knowing your destination and then working backward to identify the steps you need to take to get there is a great strategy to ensure your business moves forward. Here are three actionable steps to take in designing your road map to success:


What do you want your future to look like? Writing down goals and mapping them out sounds basic, and yet, there is something magical that happens when you write down your goals. In your own handwriting, not typed on a tablet or dictated into the phone. There is something about your brain seeing your own handwriting, outlining the goals that you are going to accomplish, that pushes people to do so. From there, work backward to make the goals tangible, breaking them down into achievable tasks.


Learning to prioritize is key. Think of it this way: you own a big box. How will you fill it? This is critical for achieving your goals as you're about to fill it with the goals and items on your 'to-do' list. Put your big rocks (goals, tasks) in it first. Then your smaller rocks, then pebbles, and then add your sand, and finally, water. Going about it like this allows you to fill the box productively. Don't take your box and fill it up with tiny little things, because then there's no room for your big rocks. Some people like to do the little things first, so they can cross off items on their "to-do" list. But done out of order, you find yourself short on time. Time is the most precious thing for entrepreneurs.


Fear holds us back the most - fear of what others will think, being wrong, or being judged. All that "noise" in our head gets in our way. If you can, detach to allow yourself to change your perspective and overcome the fear hurdle. We all need to get outside of ourselves to think and act objectively. Remember: F-E-A-R has two meanings: "Forget Everything and Run" or "Face Everything and Rise." Tell yourself to rise.

When you make a decision, ask yourself this question: "Does it take me closer to or further from my goal?" If the answer is "closer to," then you've made the right decision. If the answer is "further from," you know what you must do. If you follow this overview, you will see a difference in your business and your attitude.

Originally written by Alesia Visconti, (1/2020) and revised by Cindy Charette